Privacy Policy

1. Information We Collect

Information You Provide Directly

When you request a quote, book a service, fill out a form (including lead forms on Google or Meta platforms), call us, or otherwise communicate with us, we may collect:

• Full name
• Phone number and email address
• Property or service address
• Details about your property and the services you are requesting
• Payment information (processed securely by third-party payment processors; we do not store full card numbers)
• Photos of your property relevant to providing an estimate or documenting completed work

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages viewed, time on site, and referring web pages
• Interactions with our advertisements

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including to:

• Provide estimates and respond to quote requests and inquiries
• Schedule, perform, and follow up on services
• Process payments and send invoices or receipts
• Communicate with you about appointments, promotions, and service reminders
• Improve our website, services, and advertising effectiveness
• Comply with legal obligations and protect our legal rights

3. Text Messaging & Phone Communications

By providing your phone number, you consent to receive calls and text messages from BrightSide Exterior Solutions related to your inquiry or service, including appointment confirmations, estimates, and follow-ups. Message and data rates may apply. Message frequency varies. You may opt out of text messages at any time by replying STOP. We do not share your phone number with third parties for their own marketing purposes.

4. Cookies, Analytics & Advertising

Our website uses cookies, pixels, and similar technologies to operate the site, analyze usage, and measure advertising performance. These may include:

• Google Analytics — helps us understand how visitors use our website. Learn more at Google's Privacy Policy.
• Google Ads — used to measure ad performance and conversions. You can manage ad personalization at Google Ads Settings.
• Meta (Facebook/Instagram) Pixel — used to measure the effectiveness of our advertising on Meta platforms. Learn more at Meta's Privacy Policy.

You can control or disable cookies through your browser settings. Disabling cookies may affect some website functionality.

5. Lead Forms on Google & Meta Platforms

If you submit your information through a lead form on Google Ads, Facebook, Instagram, or a similar advertising platform, that information is collected by the platform on our behalf and delivered to us solely so we can respond to your request. The platform's handling of your data is governed by its own privacy policy. We use lead form submissions only to contact you regarding the services you requested.

6. How We Share Information

We do not sell, rent, or trade your personal information. We may share information only in the following limited circumstances:

• Service providers — trusted vendors who help us operate our business, such as scheduling software, payment processors, and advertising platforms, and only to the extent necessary to perform those functions
• Legal requirements — if required by law, subpoena, or to protect the rights, property, or safety of BrightSide, our customers, or others
• Business transfers — in connection with a merger, sale, or transfer of business assets, in which case this policy will continue to apply to your information

7. Data Retention & Security

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal and tax obligations, and resolve disputes. We use commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your state of residence, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time

Texas residents may have additional rights under the Texas Data Privacy and Security Act. To exercise any of these rights, contact us using the information below. We will respond to verified requests within the timeframe required by applicable law.

9. Children's Privacy

Our services and website are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Third-Party Links

Our website and communications may contain links to third-party websites, including social media platforms and review sites. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Your continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please reach out: